Product Overview
TRACS LINK
TRACS NET
TRACS TPW
TRACS Parts & Labor Estimating
TRACS Marketing
NAPA PROLink
TRACS Wireless
An effective marketing strategy requires consistent, continual interaction with your customers. In the automotive repair business, this often begins with the superior, trustworthy services that you offer in your shop. In order to thrive however, these relationships must be cultivated through timely follow-up correspondence, loyalty-based promotions, value-added services to important customers, and proactive communications.

TRACS Marketing is both a business strategy and a set of tools and services. The program works seamlessly with the top sixty shop management software solutions and is focused solely on strengthening your connection to your customers.

TRACS Marketing eliminates the need for shop owners to create, print and mail customer service reminders and promotions. By operating quietly in the background, NAPA TRACS Marketing does the heavy lifting for you, notifying your customers when it's time for necessary services or when you have a promotion or news that you want to share with them.

Adding TRACS Marketing to your shop management solution will ultimately lead to increased customer retention, higher average tickets, and sustainable increased profits.

 
  Highlight & Features
Key Features
TRACS Marketing is a fully integrated, robust tool that works in conjunction with NAPA TRACS, Mitchell Manager, RO Writer, Snap-on, and many other applications. The solution creates a fully- customizable 5 page website that is linked to the NAPAOnline.com "Find A Repair Center" shop locator.

By subscribing to TRACS Marketing, you can schedule appointments and customer follow-ups and view vehicle service history online. The service also automates factory recommended service reminders, promotions, shop newsletters, email communications, NAPA Preventative Maintenance reminders, postcards, thank-you correspondence and more. An important feature of TRACS Marketing is the ability to distribute customer satisfaction index (CSI) surveys, enabling you to gain invaluable insight to the level of service your shop is delivering to your customers.

Delivering Results
TRACS Marketing can also bring you new customers via the Internet. Customers can easily find your NAPA AutoCare Center by visiting www.napaonline.com and entering their zip code. If your shop is the NAPA AutoCare Center nearest to them, they will see a description your services, hours of business, technician qualifications and a convenient locator map with directions to your shop.

TRACS Marketing even allows your existing customers to contact you anytime with service requests and questions, and even allows them to schedule their own appointments online. NAPA AutoCare Centers utilizing TRACS Marketing are currently seeing impressive 8 - 15%+ response rates on service reminders and promotions.

TRACS Marketing helps you gain a better understanding of your customers' unique needs and preferences, enabling you to strengthen your relationship with and improve the profitability of each customer.

Sign up today and receive your first 250 postcards absolutely free! For more information simply click on the link below and complete the form.
Take a Tour of TRACS Marketing

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